Automatically Identify Your Best Targets with Predictive Analytics

Predictive Analytics maximizes revenue and yield on every ticket sale, donation, and renewal opportunity by providing insights on who to target, in what priority order, and what you should offer them.

  • Intuitive scores for every fan 
  • Optimize current resources
  • Intelligence at your fingertips

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Change the Game with Predictive Analytics

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Intuitive Scores for Every Fan

Every athletic department is unique, and the same is true for its fan and donor base. We score your data, calculate scores based on your variables, and quantify a fan’s likelihood of renewing, purchasing or donating. Now, you can identify your next season ticket holder or big donor and maximize new ticket sales, renewals, and fundraising efforts.

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Optimize Current Resources

There are only so many days until the next game, event, or deadline. Maximize your time and resources where they make a difference. We prioritize ticketing, renewal, and giving opportunities, so you’re working smarter, not harder while driving incremental revenue.

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Intelligence at Your Fingers

Powerful intelligence integrated into your systems ensure you are always driving the highest potential impact. We give you access to fan scores within the tools your team uses daily: CRM, marketing automation and email systems, reporting, even social media!

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Since implementing Affinaquest’s propensity scores, we were able to add several thousand accounts to our sales team’s daily efforts. Within weeks, we had dozens of purchases and over $50,000 worth of incremental tickets sold. These are leads we wouldn’t have reached out to without the propensity modeling, and these results feel like scoring an 80-yard touchdown!

- University of Washington

Ready to accelerate your pipeline?

Find out how Affinaquest’s Predictive Analytics answers questions that drive your bottom line for season ticket renewals, new season tickets, and donors.