Building a Data Strategy with Limited Resources

Upcoming Live Webinar | Monday, Nov. 28 at 1 p.m. ET / 10 a.m. PT


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What to Expect

Athletic departments across the country are constantly being asked to do more with less. And while this was exacerbated by the pandemic, athletic departments have and will continue to feel the pressure to generate impact and revenue despite historic increase in personnel changes.

Even while facing the challenges, The University of Maryland athletics department prioritizes their evolution as a data-driven external department. The Terrapins are likely in a similar situation to many programs across the country, who are making investments in technology to make progress on their data journey but have had to evaluate how do so with limited resources.


In this webinar, we’ll share insights gleaned from the University of Maryland’s success, including:

  • How to assess your current athletic department’s structure, capabilities, and resources to become a data-friendly organization;
  • How to identify options available to athletic department administrators with limited staff and recent turnover;
  • How Maryland Athletics chose to enhance their department structure and make progress in data strategy;
  • How their planning process for marketing, sales, and development campaigns evolved before and after their staff assessment and decisions.

Our Speakers


Matt Monroe

Associate AD, Annual Giving & Ticket Operations

University of Maryland Athletics

Matt Monroe is currently the Associate Athletic Director for Annual Giving and Ticket Operations at Maryland Athletics. He has been a member of the Maryland Athletic Department for 14 years with roles as the Assistant and Associate AD overseeing the ticket office on operations, sales, and customer service. Matt previously worked at Marshall University and the University of Pittsburgh and is a graduate of Robert Morris University.


Jordan Looby

Sr. Assistant AD, Marketing Strategy & Fan Experience

University of Maryland Athletics

Jordan Looby is currently the Senior Assistant Athletic Director of Marketing Strategy & Fan Experience at Maryland Athletics. In this role, Jordan directs the day-to-day operations of the Marketing Strategy & Fan Experience unit. He joined Maryland’s athletic department in 2013, filling various roles over the last 9 years with the marketing staff. Jordan attended Rutgers University for his bachelor’s degree and Georgetown University for his master’s degree.

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